Agency : Design Collective
Brand : Rage Coffee
Agency : Design Collective Brand : Rage Coffee
Bite the Bitcoin : A Social Media Campaign for Rage Coffee
A social media campaign design project to elevate Rage Coffee’s brand presence with dynamic and engaging visuals. The goal was to capture its energetic, youthful spirit while showcasing its commitment to quality, sustainability, and innovation. The result—a bold, visually cohesive campaign that connects with modern coffee enthusiasts.
Pitching Rage
We unleashed a storm of bold, electrifying ideas for the client—each one buzzing with the unstoppable energy of Rage Coffee! My job? To turn these concepts into pitch deck magic with high-impact, eye-catching designs. Check out some of the power-packed slides from the presentation!
A New Cryptocurrency
After much brainstorming, the Rage Coin campaign was planned, riding the crypto buzz to engage young, tech-savvy Indians. With trending Bitcoin dips and a cool Instagram filter, we sparked conversations across LinkedIn, Twitter, Facebook, YouTube, and Instagram. Scroll down to dive in!
Pre Buzz
We kicked off with a high-energy pre-buzz phase. Building hype for Rage Coin with bold colors, dynamic tech elements, and coffee-infused visuals. Over a week, strategic content kept audiences hooked, leading to the big reveal—how to snag the exclusive Rage Coin!
Build up
Rage Coffee stirred up excitement by tweeting directly at cryptocurrency investors, challenging them to make Rage Coin dip. The bold move sparked intrigue, fueling conversations around the campaign. A bold move like this required bold visuals using the brand colours and tech visual elements.
Reveal
In this phase Rage Coffee released the AR Filter and various guidelines for the giveaway. The AR Filter was essentially a game in which one could collect the Rage Coin, 3 top winners who successfully collected the most Rage Coins were given a year’s worth of Rage Coffee for free.
